Welcome to the University Sales Center Alliance (USCA) – the premier hub for sales education and research in the academic world. As a collective of universities with dedicated sales centers and programs, we are committed to advancing the field of professional sales and shaping the next generation of sales professionals.

At USCA, we foster collaboration, innovation, and excellence in sales education. Our alliance brings together esteemed universities, industry partners, sales experts, and passionate educators to create a vibrant community dedicated to elevating the standards of sales education and practice.

Discover a wealth of resources and opportunities through our network. From sharing best practices and the latest research insights to networking with industry leaders and participating in prestigious sales competitions, USCA opens doors to unparalleled growth and professional development.

We take pride in our annual meetings and research symposium, where academia and industry converge to exchange ideas, explore emerging trends, and forge valuable partnerships. Join us as we push the boundaries of sales education, drive impactful research, and connect with industry professionals who are shaping the future of the sales profession.

As a member of the University Sales Center Alliance, you gain access to a vast array of benefits, including networking opportunities, educational resources, and collaboration with like-minded institutions. Together, we are building a strong foundation for sales education, empowering students, and propelling the sales profession forward.

Join us in this exciting journey of excellence, knowledge sharing, and professional growth. Explore our website, connect with our passionate community, and be a part of the University Sales Center Alliance’s mission to shape the future of sales education. Together, we will inspire, innovate, and make a lasting impact on the sales profession.

Upcoming Events

JOIN USCA

MEMBER LIST

USCA AWARDS