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University Sales Center Alliance

Members of the University Sales Center Alliance have blazed the trail in sales education, helping thousands of college students develop into highly successful sales professionals and providing the talent pool for many of the nation’s most successful corporations.

Our vision is to be recognized as the international leader and standard bearer for increasing the prestige and credibility of the sales profession.

Learn about the USCA

The University Sales Center Alliance (USCA) is a consortium of sales centers connecting university faculty members with many different backgrounds and areas of expertise. Together, these credible and innovative educators advocate for the continuing advancement of the sales profession through teaching, research and outreach.



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From the President

Welcome to the University Sales Center Alliance (USCA) website! Our members represent sales programs across the U.S. and Europe that seek to enhance the sales profession through setting and monitoring sales program standards, sharing best practices, enhancing sales curricula, and preparing students for careers in sales.  (click here to continue reading)Watch Video

For Recruiters

Are you looking to recruit college graduates who have a specialized sales education and who have real-life sales experience? The USCA consists of 45 universities from around the country dedicated to preparing students for success in professional sales roles.  USCA sales centers offer students an unmatched combination of specialized sales courses, sales mentors, sales internships, and other forms of actual sales experience to help students learn, develop, and sharpen their sales skills...Learn More

For Students

If you’ve found your way to this site, you probably have an interest in pursuing, or at least learning more about, a career in professional sales. Member of the University Sales Center Alliance (USCA) are dedicated to helping students like you learn more about and develop into sales professionals.

Under the “Students” tab, you will find access to information on 1) different types of sales careers, 2) the student sales certification program, 3) professional development, and 4) other resources you may find useful. Please feel free to contact us for more information or if there is content you would like to see provided on this website.

News & Social Media 

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Welcome HAN University
Welcome HAN University

Hartelijk gefeliciteerd! Stefan Renkema and HAN University of Applied Sciences for being approved for Associate Membership in the University Sales Center Alliance (USCA).  HAN University’s membership reflects the USCA’s interest in international expansion and is the third European school to join



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Justus Liebig Approved for Full Membership
Justus Liebig Approved for Full Membership
We are pleased to announce that Justus Liebig University has been approved as a full member of the USCA.  Congratulations to Alex Haas and his team!  We are very excited to have our first European full member.


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SEF - 2017 Top Sales Programs
SEF - 2017 Top Sales Programs

The Sales Education Foundation recently published the 2017 Sales Education Annual which includes, among other things, a list of the top sales programs.  The alphabetical listing of universities offering sales programs, includes brief descriptions, the types of programs (e.g., major, minor, concentration) offered, and contact information.


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The Career You Never Thought of: B2B Sales and Millennials
The Career You Never Thought of: B2B Sales and Millennials
A breakdown of the B2B sales career: why it’s lucrative, what makes stand out salespeople, and the assets required to excel.

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