University Sales Center Alliance

A consortium of sales centers established in 2002, the University Sales Center Alliance (USCA) connects university faculty members with many different backgrounds and areas of expertise. Together, these credible and innovative educators advocate for the continuing advancement of the sales profession through teaching, research and outreach.

"Members of the University Sales Center Alliance have blazed the trail in sales education, helping thousands of college students develop into highly successful sales professionals and providing the talent pool for many of the nation's most successful corporations."
-Jon Hawes, PhD,
Indiana State University

Are you a University?

Are you a Student?

How to Join

Membership in the USCA is open to universities with an existing business-to-business sales center or an interest in establishing a business-to-business sales center...

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Who Belongs

With over 30 current university members, the USCA continues to grow and develop relationships with universities across the country. Member schools access USCA-specific resources and benefit from partnerships with other established sales centers. Learn More

How to Get Certified

The Certified Sales Student program offers USCA university students the opportunity to receive recognition for going beyond minimal course requirements in preparing themselves for successful sales jobs and careers... Learn More

Where to Compete

Sales competitions are an essential training tool and provide students with an opportunity to share and refine skills in real-life sales contexts. Competitions take place throughout the year. Learn More